Drip, Nurture and Automated Marketing Campaigns

Drip, Nurture and Automated Marketing Campaigns

Drip, Nurture and Automated Marketing Campaigns Although it may sound technical and maybe even Orwellian, marketing automation is becoming an essential marketing practice for all business to business (B2B) companies and even some business to consumer (B2C) companies....
Product Spotlight: Strategic Marketing

Product Spotlight: Strategic Marketing

Product Spotlight: Strategic Marketing What is it?  Why do I need it? Let’s start with the noun, marketing. It’s a process to get a prospect to say “Tell me more” and engage in the sales conversation with you or your organization. Strategic: having a strategy...