Writing for Your Business: Cater Blogs to Your Customer\’s Needs Blogging seems to be everywhere, but not every company does it well. For every meaningful and worthwhile blog, there are several more that are low quality or aren\’t even kept up to date. How do you prevent your business blog from falling into the latter […]
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Writing for Your Business: How NOT to Write About Your Event Whether you are planning a Christmas party for your employees or hosting a Chamber of Commerce mixer at your facility, you will have to write about your upcoming event to let guests and others know it will be happening. Your marketing plan for the
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What’s Newsworthy About Your Business? Writing for Your Business When your customers open the business page of their newspaper or look for local news online, they aren’t just looking for bad news. Have they heard the good news about your business? If you aren’t communicating with the news outlets in your market area, then probably
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Writing for Your Business: Setting the Tone For Your Content Just like choosing your words in everyday conversation, choosing the tone your marketing materials set makes a difference. Whether it’s your blog, brochure, website or newsletter, how you communicate with your prospects matters. Choosing the tone you set with your content can be challenging, but
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