Download for Reference
throughout the year!
” Begin with the end in mind.
– Steven Covey
There are 5 fundamental principles to Revolutionize your Marketing:
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Create Sales Goals |
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Review Product Offer |
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Specify Target Markets |
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Create Marketing Brief |
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Run Campaign, Track It and Innovate it |
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Additionally, every successful
Marketing Campaign starts
with 5 easy questions:
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What do you need to accomplish? |
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What is your plan? |
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Who are you selling to? |
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What is your creative and
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How will you measure success? |
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There are 5 steps
in this checklist:
Clarify
if you are selling to existing clients or new clients and confirm the Personas of Target Markets. Establish what channels you will use to connect with each of the Personas.
Establish
Metrics and tracking methods, like opens, clicks, sales and renews. Use google analytics and staff to track results.
Create
Marketing Brief and Action Plan
The brief holds all the info above along with the 5 w’s and budget.
Develop
Advertising Creative, Scripts, Emails, and Sales
Presentations. Draft or have drafted the collateral materials. Proofread, then proof again.
Release campaign
Track daily, weekly and final results.
5 SIMPLE STEP
CAMPAIGN CHECKLIST
The product chosen, pricing and margin review completed.
Target Market Chosen & Personas Created.
Sales goals established and tracking
the mechanism put into place.
Marketing Brief Drafted and Action Plan
Created.
Campaign start and end date scheduled.
MARKETING BRIEF
Fill this out and share it with your team.
Purpose of Campaign
Goals
Offer, Packages and Pricing
Time Period (Days or Weeks)
Themes (Holiday, Product Release, New Staff, etc)
Targets & Personas
Advertising Channels (Social Ads, Radio, Print, etc)
Narrative for Promotion (Problem, Agitate, Solution, Call to Action)
Additional Information
Budget for Promotion
CAMPAIGN WORKBOOK
Revolutionize Your Marketing
Download for Reference throughout the year!
